FANLALA.COM, KABILLION PARTNER TO DISTRIBUTE EXCLUSIVE TEEN
ENTERTAINMENT CONTENT TO MORE THAN 20 MILLION HOUSEHOLDS
Deal includes Teen Stars Rule! Branded VOD Channel, Putting Fanlala into
more than 90 Percent of the Top-25 TV Markets, and Online Content
Integration
Burbank, CA, Dec. 8, 2009 – Fanlala.com, an interactive social community
for tweens, and Kabillion, the multi-platform, kids’ entertainment
network, have joined forces to distribute Fanlala.com’s exclusive video
content on its own new Teen Stars Rule! VOD channel. Reaching more than
20 million digital cable television subscribers, the channel launches
Dec. 3, with Kabillion.com offering the content shortly afterward,
announced Fanlala.com COO Timothy Golden and Kabillion VP of Sales and
Marketing Deb Pierson.
Under the collaboration, Fanlala will provide programming each month to
the channel, which ranks in the top-10 channels among children’s VOD
channels on the Comcast cable system. Additionally, Kabillion and
Fanlala will collaborate to co-create and co-finance original
programming with a continuing focus on tween entertainment and
celebrities. Kabillion, in turn, will promote the new channel on the
network, on TV and on Kabillion.com.
The partnership greatly expands Fanlala.com’s reach to its young viewing
audience by offering two new platforms that will give its users access
to their favorite teen celebrities, TV shows, movies and other exclusive
content. The Fanlala online community, which launched in October, will
now be the only outlet reaching the key demo with such a broad VOD
reach.
The December segments of Teen Stars Rule! feature many of the popular
stars highlighted on Fanlala.com, including Miranda Cosgrove, Miley
Cyrus, Selena Gomez, David Henrie, Demi Lovato, Jesse McCartney,
Mitchel Musso, Ashley Tisdale and more.
“In recognizing the size and value of the tween market, Kabillion and
Fanlala.com provide an unprecedented medium in which advertisers and
sponsors can reach the younger demographic,” Golden said. “Working
together, the possibilities are endless and we are excited to be in
business with them.”
“Fanlala.com’s top notch teen celebrity programming ties in perfectly
with Kabillion’s other brand-name content,” says Rebecca Agbe-Davies,
Director of Programming for Kabillion. “We are excited to add names like
Miley Cyrus and the Jonas Brothers along-side X-Men, Godzilla, and Rob
Dyrdek’s Wild Grinders.”
Kabillion’s Ad Sales Team will represent both the VOD channel and
Fanlala.com’s advertising inventory, serving potential advertising and
sponsorship partners across multiple platforms.
In addition to the VOD channel, Kabillion and Fanlala.com have agreed to
a series of cross-promotional online activities to engage fans and
users. Kabillion will supply a “Powered By” Fanlala partner page on
Kabillion.com, featuring all of Fanlala’s popular videos, games,
blogs/news, contests and user-generated content. Furthermore, Kabillion
will provide targeted distribution efforts for Fanlala.com’s exclusive
content on Kabillion.com, as well as throughout its affiliate
distribution network of sites.
Fanlala.com, meanwhile, will offer all of the content for its partner
page on Kabillion.com and provide a “Powered By” Kabillion interactive
game section on the Fanlala site. It will also work with Kabillion to
develop new games for tweens within the community and promote the Teen
Stars Rule! VOD channel on Fanlala.com.
About Fanlala.com
Fanlala.com is a hip new online community for young fans of teen
celebrities where they can connect with other fans and have access to an
ever-growing assortment of entertainment. All material produced, written
and shot by Fanlala.com is exclusive; additionally, the site is the
first online tween community in which fans can also contribute third
party content and share their favorite tidbits from around the web with
their peers. Because Fanlala.com is built for and by young people,
personal profiles and other information are confidential and only
accessible to accepted friends within the community, making it a safely
monitored social network for tweens to enjoy.
About Kabillion
Kabillion is the multi-platform, kids’ entertainment network launched in
January 2007 and available both as a free video on-demand (VOD) channel
and a free online broadband site (www.Kabillion.com
). Initially launched exclusively on
Comcast Cable across the US, the VOD channel is now also available to
digital cable subscribers nationwide on Charter, Bresnan and Blue Ridge
cable systems, with more to be added soon. A subsidiary of Moonscoop, a
leading worldwide production, distribution, brand management and
entertainment company, Kabillion offers high-quality animated and
live-action kids’ series entertainment on both platforms. Available as
a free VOD channel and a free online broadband site (www.kabillion.com
), Kabillion boasts a fully vetted COPPA
and CARU compliant environment, offering parents piece of mind. The
networks programming content includes the Emmy Award winning “I Got A
Rocket!” and a mix of new and classic favorites like “Spider-Man”
“Bobby’s World,” Underdog,” “X-Men,” “Fantastic Four,” “Godzilla the
Series,” and “Real Ghostbusters”
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